ADVERTISING

TripAdvisor - Little Wiser

AG - Unconventional

Honest Company - TV

Pizza Hut - TV

Avvo - TV Campaign

Snap Kitchen - Box With Benefits

Hyundai + FIFA - Digital Content

Hyundai Blue Link

Find Your 7 - Super Bowl Digital

Hyundai + The Walking Dead

Hyundai - Online Media

INNOCEAN - Internal Posters

Innocean/Artist Collaboration

A & W | Click for process!

Kombucha | Click for process!

Petzl & First Response - Print Ads

OPI - Print Campaign

Stride Gum | Click for process!
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SHAG

This was a series of posters promoting the 60's-themed unveiling party for SHAG's latest painting, "Wrap Party on 5th," which he painted exclusively for Innocean.

Winner OC Addy: Advertising Industry Self Promotion: Silver.

Winner OC Addy: Advertising Industry Self Promotion Integrated Campaign: Silver.
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WINDOW CLINGS

As an extension of the posters, we created window clings with speach bubbles promoting the party that people could interact with.

Winner OC Addy: Advertising Industry Self Promotion Collateral: Silver.

Winner OC Addy: Advertising Industry Self Promotion Non-traditional: Bronze.
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THE SOUNDTRACK

To further promote the party, we partnered with a few music houses to create a soundtrack for the painting, which we had pressed on orange vinyl.
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THE EXPERIENCE

To allow the painting and soundtrack to live on after the party, we created an app experience where you can view each section of the painting while listening to the corresponding piece of music written specifically for the story being told in that section.

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Copyright 2017 Andrew Kapamajian