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NIKE ZOOM FLY - FLY KNIT
DIGITAL

Nike's digital team asked us to create content for their social channels that conveys the idea that this shoe propels you forward making you feel like you're running downhill.

So we worked with photographer, Romain Laurent, known for his visual trickery, to create a sense of running downhill by using multiple camera angles.

ACD
Andrew Kapamajian
CD
Cam DeArmond
GIF
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THE LEAN

Inspired by Michael Jackson's iconic lean, this video conveys the feeling of forward propulsion you get from these shoes the moment right before you take off.
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TILT SHIFT

This set of images was shot completely normally and then we tilted only the building to create the illusion of running downhill.
CINEMAGRAPHS
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Copyright 2017 Andrew Kapamajian