With television nowadays being a multi-screen experience, we knew promoting the new 7-passenger Hyundai Santa Fe during the Super Bowl would take more than a 30-second spot. So we extended the story to the second screen in a completely fun, social, and magical way.
Winner 2013 IAB MIXX Award for Mobile Destination Site: Bronze.
Connect with Facebook and watch our custom smart algorithm match 7 of your friends to 7 quirky personality types using social graph data from Facebook.
Once your friends are found, you can either keep them as is or swap them around as you prefer. Because well, no one wants to take a road trip with the wrong group of friends.
Every badass team needs a badass name, so here we give you the option of choosing from our list or creating your own. Now that your team is named, enter the sweepstakes and enjoy your team's custom intro video.
In less than 40 seconds we delivered a dynamic video rendered on the fly, incorporating data from the information that was just inputted by the user. Here you see the team name appear on the license plate of the Santa Fe.
If your friend from Milwakee had her city listed on Facebook, you would see it right there on the freeway sign in the video.