7Eleven - NFL Cups

7Eleven + Deadpool

Wonderful Pistachios

Nike - Zoom Fly (Digital)

TripAdvisor - Little Wiser (TV)

Auto Gravity - TV

Honest Company - TV

Pizza Hut - TV

Avvo - TV Campaign

Snap Kitchen - Box With Benefits

Hyundai + FIFA - Digital Content

Hyundai Blue Link

Find Your 7 - Super Bowl Digital

Hyundai + The Walking Dead

Hyundai - Online Media

INNOCEAN - Internal Posters

Innocean/Artist Collaboration

A & W | Click for process!

Kombucha | Click for process!

Petzl & First Response - Print Ads

OPI - Print Campaign

Stride Gum | Click for process!
<-- End cheesy 90's web design --/>

With Hyundai being an official sponsor of the FIFA World Cup, we had a unique opportunity to position Hyundai as a brand that understands fan passion.

So instead of trying to distract people from the World Cup, we decided to join people in expressing and sharing our passion with a custom Tumblr experience site full of futbol related artwork.

Because Tumblr is a hub for passionate subcultures, it proved to be the perfect medium to host all of our custom content, which was created in-house as well as by commissioned artists from all over the world.
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This was a series of posters I created for the Tumblr site based off of the insight that futbol, like dancing, requires good rhythm and footwork.

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This was a series of confessions I created for the Tumblr site based on the insight that people do some insane things #BecauseFutbol.

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Copyright 2017 Andrew Kapamajian